You will learn how to look at a campaign, understand the results, and use this information to improve the overall performance. This includes tips for enhancing delivery and properly scaling up/down a campaign.

• Campaign overview CTR, Impressions, Relevance Score, Conversions – Digging Deeper into the statistical information from a campaign
• What to do if your CTR is suffering
• What to do if your Relevance Score is suffering
• What to do if you are not getting conversions. – Things that can improve your conversions