You will learn how to look at a campaign, understand the results, and use this information to improve the overall performance. This includes tips for enhancing delivery and properly scaling up/down a campaign.
Campaign overview CTR, Impressions, Relevance Score, Conversions – Digging Deeper into the statistical information from a campaign
What to do if your CTR is suffering
What to do if your Relevance Score is suffering
What to do if you are not getting conversions. – Things that can improve your conversions