An important lesson on the Facebook Pixel tracking system and how to use it to your advantage. The lesson includes all aspects of Pixel creation, event tracking, and how to install.
- What is the Pixel(what it does and advantages)
- How to Create the Base Pixel
- What are Standard Events and why are they important
- Inserting the Facebook pixel on your landing page
- Pixel Helper
- How to check proper installation
Homework: Create Pixel and verify installed properly with Pixel Helper