Facebook Business News – March Review

Everyone is aware of, or in the light of recent events has become aware of, the power of Facebooks Advertising and Targeting system. Within the power of this targeting and data mining system, we have learned how businesses have used this information in a negative manner. According to Facebook, the past few weeks shed light […]

Making Split Testing Easier and More Accessible for All Advertisers(an update from Facebook)

Testing different versions of ads enables you to determine what works best for your business and ultimately create more effective marketing campaigns. Split testing, also known as A/B testing, can help you experiment with a hypothesis and identify best practices to inform your advertising strategy. Last October, Facebook launched creative split testing, enabling you to […]

Marketing On Facebook

On the Facebook Advertising Platform there is a tool for every business goal. What do you want to accomplish? Two billion people use Facebook every month to connect with friends and family and to discover things that matter. 500 million Instagrammers use the app every day. 1 of every 5 minutes people in the US […]